Grassroots Outdoor Alliance

Client: cdss-inc.com

G.O.A. is an outfitter’s outfitter. They tend to the small outdoor shops, getting REI prices for the little guy.

This website is the fourth iteration of the web presence for the co-op and it robust, including featured such as separate members only sections for Vendors and Retailers, a forum, and an Inventory Exchange.

I personally dig the Inventory Exchange because it allows for stores to find something they need and sell their surplus items to other stores. It brings everyone together. Hence, the alliance.