Email Marketing ROI: What to Expect in 2026

Let’s cut through the noise right up front: email marketing still works. And for small trade businesses—HVAC companies, welders, contractors, handymen—it might be the most underutilized tool in your marketing toolbox. I’m not talking about spamming people’s inboxes or buying some sketchy email list. I’m talking about building real relationships with the folks who’ve already […]